July 22, 2020
JS Unitrade brands, EQ and Charmee, advanced its rankings in the 2020 Philippine Brand Footprint Report compiled by Kantar Worldpanel.
Kantar Worldpanel releases an annual Brand Footprint report which is a ranking of the most chosen consumer brands across 5 consumer sectors: Dairy, Beverages, Food, Health & Beauty, and Home Care. The ranking is based on Consumer Reach Points (CRPs) that are derived from key metrics tracked by Kantar Worldpanel that measure brand penetration and frequency of purchase. The ranking reveals which brands are winning at-the-moment-of-truth.
EQ was able to maintain its 11th ranking in the Health & Beauty sector and continues to be the top Baby Diaper brand in the ranking with 64 million CRPs. EQ also received an additional accolade as it made it to the Top Fast Growing Brands, which recorded the highest growth in CRPs. EQ is the 8th fastest growing brand, across all consumer sectors included in the report.
Charmee landed on the 19th ranking in the Health & Beauty sector, which is one spot higher compared to its ranking in the 2019 edition of the report.
JS Unitrade is committed to enrich the lives of families worldwide by providing quality and best-value products to families it serves, and growing brands preferred by shoppers.