Our Strategic Framework

Our Purpose, Principles and Shared Values collectively form Our Strategic Framework.

Our Purpose is the one that unifies us to a common direction while Our Principles convey how we value our stakeholders.

Our Purpose

TO ENRICH THE LIVES OF FAMILIES WORLDWIDE

ONE PRODUCT AT A TIME

This is our purpose. We do not settle with just providing products to our consumers we aim to enrich their lives in small but meaningful ways each time they use our products. By providing best value products, we enable them to lead comfortable and fuller lives.

We cater to families, with products that help each member, whatever their life stage. Wherever they may be, our products help them achieve what they want to do every day.

Our Purpose inspires us to strive more, to grow further, and to continue our initiatives.

OUR PURPOSE IS THE REASON FOR OUR EXISTENCE

Being committed to Our Purpose, our consumers reward us with leadership in sales, market share, value creation and profits allowing our people, our business partners and the communities in which we live and work to prosper.

Our Principles

Taken together, Our Principles is the anchor of our company culture. They articulate our belief in valuing each of our stakeholders.

Our Principles define our concern and involvement towards everyone we work with, the people we serve, the ethics we uphold and the communities we live in. Our Principles convey how we constantly aspire to be distinguished by our consumers, employees and business partners.

Shared Values defined

The values we share represent our constant quest for Excellence…

Grit

We have the passion for winning.

We exercise perseverance and resilience in achieving our goals.

We are determined to be the best at what we do.

Respect

We act in ways that uphold our self dignity.

We value our colleagues, partners, customers and consumers,

and treat them as we want to be treated.

We support diversity and inclusion and recognize individual contributions and differences.

Ownership

We act proactively and demonstrate malasakit.

We take responsibility for our actions and decisions.

We work with entrepreneurial spirit, behaving with the Company’s best interest

and long-term success in mind.

Integrity

We are honest.

We always aspire to do the right things right.

We are fair and we keep our commitments.

EXCELLENCE

We strive to be the best in all areas of importance to the Company.

We take responsibility for our continuous improvement.

We put value on innovation and we challenge the status quo.

As an organization, we always aim for Excellence — in our products, in our services, in dealing with our customers, in creating enduring value with our partners and in working with each other.

To achieve EXCELLENCE: We have GRIT. We act with RESPECT.
WE take OWNERSHIP for our actions and decisions. We demonstrate INTEGRITY.

Our Company