Featured Stories

EQ & Charmee Among Philippines’ Most Chosen Brands

July 22, 2020

JS Unitrade brands, EQ and Charmee, advanced its rankings in the 2020 Philippine Brand Footprint Report compiled by Kantar Worldpanel. Kantar Worldpanel releases an annual Brand Footprint report which is a ranking of the most chosen consumer brands across 5 […]

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Asian Dragon – The Amazing Story of Samuel Po

December 1, 2018

Samuel Po is a very soft-spoken man. He speaks barely above a whisper, but in a rounded, musical voice, with a very slight hint of his Ilonggo accent. He is a property magnate today, known as the developer of the Marco Polo Ortigas, an up start five-star hotel that has dared to challenge the mighty Edsa Shangri-La on its home turf. How he arrived here is a very unusual story. At Asian Dragon, we look for the unusual in every story, but what we found here surprised even us.

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Competing with diaper-wearing Goliaths

May 12, 2017

Samuel L. Po is the founder and president of JS Unitrade Merchandise Inc., a leading consumer goods company known for selling trusted brands such as EQ Baby Diapers, Charmee Feminine Protection, Caress Incontinence Care, Secure Adult Pull-Up Pants and Nursy Baby Wipes.

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The life of Po is not pie

June 5, 2013

Judging from readers response, I sense that people are more interested to read and learn real life lessons and applicable knowledge. For this reason, Id like to share with you excerpts from a talk I had with Mr. Samuel Po on his life, his business and why, contrary to local business practices, he chose to bring in a foreign Þrm to do a business process analysis on his entire operations and then hired them to do serious corrections.

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