Featured Stories

JS Unitrade Merchandise Inc. Founder and CEO Samuel Po Built a Billion-Dollar Diaper Business By Spotting a Need and Risking it All to Meet It

August 24, 2022

By DAVID AGREN   Philippine businessman Samuel Po recalls his desperate search for diapers – and the epiphany that led him to build a business empire. His wife had just given birth to their first child, but it was impossible to […]

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EQ & Charmee Among Philippines’ Most Chosen Brands

July 22, 2020

JS Unitrade brands, EQ and Charmee, advanced its rankings in the 2020 Philippine Brand Footprint Report compiled by Kantar Worldpanel. Kantar Worldpanel releases an annual Brand Footprint report which is a ranking of the most chosen consumer brands across 5 […]

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Asian Dragon – The Amazing Story of Samuel Po

December 1, 2018

Samuel Po is a very soft-spoken man. He speaks barely above a whisper, but in a rounded, musical voice, with a very slight hint of his Ilonggo accent. He is a property magnate today, known as the developer of the Marco Polo Ortigas, an up start five-star hotel that has dared to challenge the mighty Edsa Shangri-La on its home turf. How he arrived here is a very unusual story. At Asian Dragon, we look for the unusual in every story, but what we found here surprised even us.

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Competing with diaper-wearing Goliaths

May 12, 2017

Samuel L. Po is the founder and president of JS Unitrade Merchandise Inc., a leading consumer goods company known for selling trusted brands such as EQ Baby Diapers, Charmee Feminine Protection, Caress Incontinence Care, Secure Adult Pull-Up Pants and Nursy Baby Wipes.

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