Our Purpose

To enrich the lives of families worldwide one product at a time

Our Principles

  • We are JS Unitrade Merchandise Inc.
  • We provide quality and best-value products to the families we serve
  • We grow brands preferred and patronized by consumers
  • We nurture our employees to reach their full potential
  • We uphold ethics in how we conduct our business
  • We build long-term partnerships to create enduring value
  • We care for the environment with our responsible actions
  • We give back to the communities where we live and work
  • We are an organization of choice of our consumers, business partners and employees

Our Shared Values

Our shared values reflect the standards of our behavior and shape how we work with each other and our business partners.
The values we share represent our constant quest for excellence.

  • We have the passion for winning
  • We exercise perseverance and resilience in achieving our goals
  • We are determined to be the best at what we do


  • We act in ways that uphold our self dignity
  • We value our colleagues, partners, customers and consumers, and treat them as we want to be treated
  • We support diversity and inclusion and recognize individual contributions and differences


  • We act proactively and demonstrate malasakit
  • We take responsibility for our actions and decisions
  • We work with entrepreneurial spirit, behaving with the Company‚Äôs best interest and long-term success in mind.


  • We are honest
  • We always aspire to do the right things right
  • We are fair and we keep our commitments


  • We strive to be the best in all areas of importance to the Company
  • We take responsibility for our continuous improvement
  • We put value on innovation and we challenge the status quo