President's Message

JS Unitrade was established with the aim of serving a need—for a good quality yet affordable baby diaper for the Filipino family. We have always stood firm by our goal in providing a superior alternative to our consumers.

For over 25 years, our company has grown by leaps and bounds. From a humble beginning as a two-man operation in a home-office, we have grown into the nationwide operation we have today and with our products sold in the region. We had our own challenges and growing pains, but we have persevered and overcome those challenges. Along the way, we have kept our sight of our purpose: to enrich lives of the families worldwide one product at a time.

With our industry expertise and capabilities, we see ourselves in the forefront of the country and the region in the next decade.

Samuel L. Po


JS Unitrade Merchandise Inc. continually strives to enrich the lives of our consumers. We continue to grow market leading brands–such as EQ Baby Diapers, Caress Adult Diapers, Nursy Baby Wipes and Charmee Feminine Protection—which gave us revenues of approximately $167 million in 2017.

We are positioned to further expand our portfolio and distribution reach in the Philippines, as well as in the region.